Social Media & Digital Marketing Management

Selected data and results from my management of organizational

social media and digital marketing strategy.

Office of Rep. Nancy Mace (SC-01)

Press Secretary

Timeline: January 3 - July 27, 2021

Roles & Responsibilities:

Creation of all original graphics and video
Drafting of all external communication copy
Management of all official social media channels, including Twitter, Facebook, and Instagram
Management of office email program, including the newsletter, event emailing, and press release distribution

Results:

FreedomWorks & FreedomWorks Foundation

Timeline: March, 2017 - December, 2020

Roles & Responsibilities:

Drafting of post copy for Instagram & Facebook pages messages to federal lawmakers
Creation, filming, editing, and/or production of over a dozen videos per week
Data analysis and performance optimization
Full creation and management responsibilities for official TikTok account
Full creation and management responsibilities for Instagram (starting in mid-2018)
Primary management responsibilities for Facebook (starting in early-2019)

Results:

Facebook
- Reach: Nearly 900 million total reach from 2018 to 2020
- Reach-to-Engagement Rate: Increase from 11.5% in 2018 to 16.8% in 2020
Instagram
- Follower Growth: 3,600 in 2018 to nearly 164,000 in 2020
- Reach-to-Engagement Rate: Increase from 7.2% in 2018 to 10.4% in 2020
TikTok
- Follower Growth: Increase from >1,000 in January, 2020 to nearly 10,000 in December, 2020
- Views: Generated over 2.7 million views (organic) between January, 2020 and December, 2020