Campaigns
A selection of the coordinated marketing campaigns I've managed during my career.
True Cost of Washington - Americans for Prosperity
.png)
Digital Campaign Manager
Stand Together
Budget: $6.7 million+
Timeline: April - December, 2022
Roles & Responsibilities:
-
Built Digital Campaign Plan
-
Drafted copy used on awareness landing pages, Lawmaker Contact pages, Digital Ad Graphics
-
Coordinated execution of Campaign Plan with AFP, Design Team, and external vendors
-
Created initial drafts of 1st round of ad graphics and provided rapid-editing assistance in later graphics
FIRST STEP Act Lawmaker Contact Campaign
Digital Marketing Coordinator
FreedomWorks
Budget: Organic
Timeline: January - December, 2018
Roles & Responsibilities:
-
Drafted and distributed dozens of action emails to hundreds of thousands of activists driving messages to federal lawmakers
-
Drafted and published Lawmaker Contact page
-
Drafted and published dozens of social media posts driving messages to lawmakers
-
Produced and promoted dozens of livestreams and videos with policy leaders on multiple platforms supporting FIRST STEP Act
Results:
-
560,000+ messages driven to federal lawmakers
-
450,000+ video views generated
-
FIRST STEP Act (S. 756) signed into law
.png)
.png)
"Right-to-Try" Grassroots Advocacy Campaign
Digital Marketing Coordinator
FreedomWorks
Budget: Organic
Timeline: Mid-2017 - May, 2018
Roles & Responsibilities:
-
Drafted and distributed dozens of action emails to hundreds of thousands of activists driving messages to federal lawmakers
-
Drafted and published Lawmaker Contact page
-
Drafted and published dozens of social media posts driving messages to lawmakers
-
Produced and promoted dozens of livestreams and videos with policy leaders on multiple platforms promoting Right-to-Try legislation
Results:
-
500,000+ messages driven to federal lawmakers
-
Federal Right-to-Try Act (S. 204) signed into law