Campaigns

A selection of the coordinated marketing campaigns I've managed during my career.

True Cost of Washington - Americans for Prosperity

Digital Campaign Manager
Stand Together

Budget: $6.7 million+

Timeline: April - December, 2022

Roles & Responsibilities:

Built Digital Campaign Plan
Drafted copy used on awareness landing pages, Lawmaker Contact pages, Digital Ad Graphics
Coordinated execution of Campaign Plan with AFP, Design Team, and external vendors
Created initial drafts of 1st round of ad graphics and provided rapid-editing assistance in later graphics

FIRST STEP Act Lawmaker Contact Campaign

Budget: Organic

Timeline: January - December, 2018

Roles & Responsibilities:

Drafted and distributed dozens of action emails to hundreds of thousands of activists driving messages to federal lawmakers
Drafted and published Lawmaker Contact page
Drafted and published dozens of social media posts driving messages to lawmakers
Produced and promoted dozens of livestreams and videos with policy leaders on multiple platforms supporting FIRST STEP Act

Results:

"Right-to-Try" Grassroots Advocacy Campaign

Budget: Organic

Timeline: Mid-2017 - May, 2018

Roles & Responsibilities:

Drafted and distributed dozens of action emails to hundreds of thousands of activists driving messages to federal lawmakers
Drafted and published Lawmaker Contact page
Drafted and published dozens of social media posts driving messages to lawmakers
Produced and promoted dozens of livestreams and videos with policy leaders on multiple platforms promoting Right-to-Try legislation

Results: